When we created my branding...everything was supposed to be purple and gold. From logos to social media posts, we had decided on fonts and tones and everything in between. This was giving my brand a repetitive and less flexible image that was starting to bore me, my audience, and even my marketing team!

So, we decided to break the rules. Use other fonts, mix the colors and surprise you!

IN LIFE YOU NEED TO BREAK YOUR OWN RULES. Rules help your brain stay organized and feel safe. But this sense of security can sometimes be fake and make your life a boring one. It can even lead to obsessions or compulsive actions.

When you see yourself repeating the same routine, the same ways... when you get discomfort out of changing little things, that is when change is needed. Break your own rules once in a while to stimulate your brain and set your mind free.

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